Sales Framework — Claude Code Skill

License: MIT npx skills add

The goatherders sales framework, now a Claude Code skill. Combines 7 battle-tested principles from a 20-year sales veteran with CXO-level deal-making insights from a practitioner who's closed $1M+ deals for 15 years.

Built by KudoMetrics — AI-native marketing technology.

Quick Install

npx skills add KudoMetrics-Techologies-Private-Limited/sales-framework --skill sales-framework

What This Skill Does

Loads proven sales psychology into every Claude Code output:

  • Every headline → identifies the real pain (aspirin, not vitamins)
  • Every CTA → maps to one of the 4 things people actually buy
  • Every feature → translated into the problem it solves
  • Every section → passes the "will this make their world better?" test

The Framework at a Glance

7 Principles (goatherders, 20yr sales)

  1. Keep it simple — walk up and hit the ball
  2. People + problems — not technology, not features
  3. 4 things people buy (only these): time, money, sex, approval/peace of mind
  4. Sell aspirin, not vitamins — pain relief outsells nice-to-haves
  5. People buy from friends — make everything equal, then make friends
  6. Be consistently useful, expect nothing — help first, money follows
  7. No one cares about your problems — they care about the problem you solve

Ramachandran Additions (CXO deal-maker, 15yr)

  • Learn their world first — immerse before you pitch
  • CXOs don't care about features — only: "Will it make my world better?"
  • Sales = Cricket 🏏 — score 100 today, start at 0 tomorrow. Love the reset.

When to Use

  • Writing landing page or homepage copy
  • Drafting a pitch, proposal, or cold outreach
  • Setting pricing or positioning
  • Reviewing conversion copy for sales psychology gaps
  • Writing anything that needs to persuade, not just inform

Example: Before vs After

Before (generic landing page copy):

Our platform offers cutting-edge solutions with AI-powered analytics and seamless integration. Start your free trial today!

After (sales-framework applied):

You're losing customers to competitors who respond faster. Our analytics catch churn signals 48 hours before they cancel — so your team acts first, not last. See who's at risk right now.

Aspirin: churn. 4 things: money (revenue saved). Problem-first: "You're losing..."

More annotated before/after examples in examples/ — landing-page hero, pricing CTA, and cold outreach email.

Changelog

See CHANGELOG.md.

Credits

  • goatherders — Original HN comment (May 2020), 20-year sales org builder
  • Ramachandran — LinkedIn — CXO-level deal-maker, 15+ years in sales
  • Compilation: Sathishkumar Varatharajan / KudoMetrics

License

MIT — use it, remix it, ship it.

KudoMetrics — AI-native marketing technology.