Global Sales Copy & SEO Council — Community

One evidence-based plan for copy, CRO, UX, and SEO. Nothing changes until you approve it.

global-sales-copy-seo-community is a portable Agent Skill for Codex and Claude Code. It audits websites and landing pages through a structured council of functional perspectives, resolves their disagreements, and returns one prioritized plan.

The Community edition is useful on its own. It demonstrates the complete audit-first workflow with seven functional lenses. A private Pro package is being prepared for commercial release; it expands the council to 35 source-linked expert-method perspectives, deeper research protocols, specialist routing, and a larger evaluation corpus.

This is an independent project. It does not clone, impersonate, employ, or imply endorsement by any expert.

Why this exists

Website optimization often fails because one function improves its own metric while damaging another:

  • persuasive copy can weaken search intent or factual precision;
  • SEO additions can bury the offer and reduce conversion clarity;
  • UX simplification can remove proof or essential context;
  • experiments can optimize a proxy rather than the business outcome.

This skill treats those tensions as one decision problem. The user receives the adopted council recommendation, not seven disconnected reports.

The safety contract

READ-ONLY AUDIT
      ↓
ONE COUNCIL VERDICT
      ↓
PRIORITIZED ACTION IDs
      ↓
STOP AND ASK FOR APPROVAL
      ↓
IMPLEMENT ONLY APPROVED ACTION IDs
      ↓
VERIFY, REPORT, AND PRESERVE ROLLBACK

Having access to a repository, CMS, analytics account, or deployment target is not authorization to change it. A request such as “improve this page” starts an audit; it does not authorize implementation.

What the Community council covers

The adaptive council selects four to seven relevant functional lenses:

  1. positioning and offer;
  2. customer language and conversion copy;
  3. CRO and friction;
  4. UX and information architecture;
  5. organic intent and on-page SEO;
  6. experimentation and measurement;
  7. internationalization and market fit.

A neutral chair resolves conflicts. An evidence and compliance referee can block unsupported claims, deceptive tactics, unsafe publication, or recommendations that ignore stronger evidence.

What it can do

  • audit a website, landing page, service page, product page, category page, local page, or campaign destination;
  • research current SERPs, competitors, customer language, official platform guidance, and relevant rules when live tools are available;
  • evaluate positioning, offer, proof, objections, CTA, page structure, search intent, accessibility, and measurement;
  • produce one P0/P1/P2 plan with stable action IDs;
  • draft implementation-ready copy and specifications;
  • after explicit approval, modify only the approved action IDs in an authorized project and report the diff and verification.

It does not guarantee rankings, revenue, conversion uplift, or market leadership.

See the synthetic read-only audit example for the single-verdict output and mandatory implementation stop.

Install

Requirements: Git and Python 3.10 or later.

Clone the repository, then run:

git clone https://github.com/giuseppenesca87-png/global-sales-copy-seo-community.git
cd global-sales-copy-seo-community
python3 scripts/install.py --dry-run
python3 skill/global-sales-copy-seo-community/scripts/validate_skill.py
python3 scripts/install.py
python3 scripts/install.py --check

Default destinations:

  • Codex: ~/.agents/skills/global-sales-copy-seo-community
  • Claude Code: ~/.claude/skills/global-sales-copy-seo-community

The installer refuses to overwrite unmanaged or different existing paths.

Use

Codex:

$global-sales-copy-seo-community Audit this landing page for the US English
market. Return one plan and do not modify anything.

Claude Code:

/global-sales-copy-seo-community Audit this landing page for the US English
market. Return one plan and do not modify anything.

Example approval after reviewing the audit:

Implement only ACTION-01 and ACTION-03 in the local staging repository.
Create a Git branch first. Do not deploy. Preserve analytics and provide the diff.

Validate

python3 skill/global-sales-copy-seo-community/scripts/validate_skill.py
python3 skill/global-sales-copy-seo-community/scripts/run_evals.py
python3 -m py_compile \
  scripts/install.py \
  skill/global-sales-copy-seo-community/scripts/*.py

The checks include an accidental-disclosure gate for reserved filenames, known private-file fingerprints, private schema markers, and source-tree symlinks. It is a release safeguard, not a substitute for keeping the Pro repository private.

Community and Pro

The public Community edition intentionally excludes the private expert registry, named roster, source catalog, specialist protocols, full council orchestration, and Pro evaluation set.

The private Pro package follows the same safety contract but adds 35 bounded, evidence-sourced method perspectives. These are reconstructions of documented public methods, not copies of private thought and not the real people participating in a meeting. It is not yet offered for public self-service purchase.

Commercial options

The planned commercial offers are:

  • Pro access to the private 35-perspective package;
  • managed website or landing-page audits;
  • separately scoped implementation after explicit approval;
  • team and agency plans for the private Pro package, updates, and support;
  • ongoing research and optimization updates.

Use GitHub Discussions to request product information or propose a pilot. Payment or product access never authorizes website, repository, deployment, or analytics changes.

Contributing

See CONTRIBUTING.md. Contributions must preserve the audit-first authorization gate, one-verdict output, evidence hierarchy, and anti-deception rules.

License

The Community edition is licensed under the MIT License. The separate Pro edition is not included and is not covered by this license. MIT permits anyone to use, modify, distribute, sublicense, or sell the Community edition subject to its license notice; commercial exclusivity applies only to separate Pro materials and services.