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genesys-skills

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Production Claude Code skills for B2B SaaS go-to-market. This is the actual skill library I use to run GTM for B2B SaaS founders — content, outbound, paid, SEO/AEO, social, PMM, sales enablement, lifecycle, plus the meta-tooling that keeps 168 skills coherent. Shared, and updated, weekly.

Built by Matteo Titta — AI-pilled GTM operator, founder of Genesys Growth.

What's inside — 168 skills across 13 GTM primitives

Primitive Skills Covers
social 20 LinkedIn, newsletter, YouTube, X — post systems & repurposing
outbound 17 list-building, signal research, prospecting loops
website 12 site architecture, copy, build, audits, analytics plans
product-marketing 12 positioning, messaging, launches, event pipelines
content 11 long-form, technical papers, motion/video, UI frames
paid-marketing 10 Google & LinkedIn ad copy, teardowns, weekly ops
sales-enablement 8 one-pagers, call coaching, sales tracks, revops
clients 7 onboarding, consultation, proposals, contract redline, hiring
seo-aeo 6 SEO + answer-engine optimization content
design 5 dashboards, decks, brand-mapped assets
lifecycle 4 help center, referral, in-app
product-management 4 strategy docs, research
ops 1 company / CFO ops
meta 37 orchestration, session, catalog, learning, infra — the tooling that runs the library
research 14 ICP, competitor, win-loss, company context, brand kit

Plus _schema/ — the authoring SOP, frontmatter schema, and output templates that keep every skill consistent and CI-validatable.

How to use

  1. Browse a primitive and open its SKILL.md.
  2. Drop the skill folder into your own .claude/skills/ to run it in Claude Code — or just read it as a playbook.
  3. Fork it, adapt it to your stack, ship it.

New to Claude Code for GTM? Start with claude-code-marketing-quickstart.

What's included (and what isn't)

This is the methodology layer — every skill's SKILL.md. To keep client work confidential, the references/ worked-examples and internal assets are not part of this public release, so a few in-skill links point to files you won't find here — the skills read as complete playbooks regardless. Skills also reference an internal workspace layout (.claude/rules/, references/, MCP tool names); treat those as adapt-to-your-own pointers.

License

MIT — use them, fork them, ship them. Attribution appreciated, not required.

More: awesome-claude-code-for-gtm · awesome-gtm-mcp-servers · genesysgrowth.com