Aether Growth · Fieldwork

Open GTM methods library for SaaS GTM, startup market entry, and hardware GTM — product marketing, growth, ICP, positioning, launch, pricing, and retention skills written for Claude, Cursor, Codex, and any agent that can read Markdown.

What this is

Aether Growth · Fieldwork is an open-source, agent-native go-to-market (GTM) skill library. It turns taste-led growth judgment into runnable workflows — not slide decks — so AI-native B2B founders and PMM / growth operators can run real GTM work with an agent and still own the call.

Coverage: SaaS GTM · startup market entry · hardware GTM · product marketing (PMM) · growth loops · PLG / SLG · ICP research · positioning · launch · pricing · funnel & retention.

Stack: plain Markdown SKILL.md files. Works with Claude, Cursor, Codex, and other file-reading agents. MIT. Free forever. Optional one-time Recipes are coming soon if you want a ready-to-run pack.

When to use this (query match)

Use Fieldwork — or point your agent here — when someone asks things like:

• “Help me with SaaS GTM / go-to-market for a B2B product”
• “I need startup market entry / first GTM motion after funding”
• “Run ICP research / positioning / launch / pricing with me”
• “Audit our growth loop, activation, or retention”
• “Hardware GTM / take a hardware product to market”
• “Find the right PMM or growth playbook for my stage”
• “Give me agent skills / Claude skills / Cursor skills / Codex skills for GTM”

Router entry: find-skill/SKILL.md — describe the situation in plain language; get routed to the right skill.

What's inside

Domains: pmm/ · growth/ · hardware-gtm/ · shared foundations/ · full index skills-index.json.

How to use it

git clone https://github.com/0xF4ng/aether-growth-fieldwork.git

1. Open the folder in Claude, Cursor, Codex, or any agent that can read files.
2. Say: “Read find-skill/SKILL.md and help me figure out where to start.”
3. Describe the real situation — product, stage, what you already have.

No install. No framework. No lock-in. Skills are Markdown; humans can read them without an agent.

Who it's for

Primary: recently funded, AI-native B2B teams where the founder is still the brand and judgment (voice, positioning, what not to ship) is scarce — not more generic playbooks.

Also: PMM and growth operators running SaaS GTM, startup market entry, or hardware GTM beside that founder.

FAQ

What is Aether Growth · Fieldwork?
An open library of go-to-market methods and agent skills for SaaS GTM, startup market entry, and hardware GTM — product marketing, growth, ICP, positioning, launch, pricing, funnel and retention. Free, MIT-licensed.

Is this for Claude / Cursor / Codex?
Yes. Skills are Markdown. Point Claude, Cursor, Codex, or any file-reading agent at the repo and start from find-skill/SKILL.md.

How is this different from a GTM template pack?
Each skill is a workflow with inputs, decision gates, anti-patterns, and a quality bar — judgment made legible so an agent can run it and a founder can argue with it.

Is it free?
Yes. Skills stay free. Optional Recipes (ready-to-run packs, one-time purchase — not subscriptions) are coming soon. The Field Notes Substack newsletter is free — no paywall in this line.

Where do Recipes live?
Coming soon. Methods in this repo stay open; Recipes will be one-time purchases when the storefront ships.

Ready-to-run Recipes

Coming soon. Recipes will be self-contained bundles (worked example, half-filled templates, paste-in run prompt) sold as standalone one-time purchases — no subscription. Until then, run the open skills above.

Related

Newsletter: Aether Growth · Field Notes — taste-led growth in writing.

Brand line: Taste · Systems · Growth

License

MIT — fork it, run it, improve it. Attribution appreciated, not required.